Why Big Brands Are Rethinking WordPress (And Why Small Businesses Shouldn’t Follow Suit)

The WordPress Debate: Are We Overthinking It?

Every couple of years, the tech world finds something new to criticize. Not long ago, it said, “JavaScript is dead.” Before that, people were convinced PHP would vanish like dial-up internet. Many big brands are questioning WordPress, suggesting it’s outdated, bloated, or unfit for large-scale operations. Yet, here we are in 2025, and WordPress still powers 43% of the web.

If WordPress were a country, it would have more influence than China and the U.S. combined. But let’s get real—some enterprise companies are moving to headless CMS solutions, custom-built platforms, or even flirting with Webflow and Shopify. Meanwhile, smaller businesses in Columbia, South Carolina, are still thriving with WordPress development by Web Design Columbia, proving that, for most companies, abandoning WordPress is a mistake.

Why Are Big Brands Moving Away?

Let’s acknowledge the elephant in the room: some large enterprises are stepping away from WordPress. If you ask them why, the answers usually revolve around performance, security, and scalability. These are valid concerns, but they’re not as black and white as many make them seem.

For instance, TechCrunch, owned by Verizon Media, migrated to a headless CMS in 2020. Their reason? They wanted faster load times and better editorial workflows. But the funny thing is, after spending millions on migration, their new platform still had performance issues. Even big brands aren’t immune to the headaches of change.

Security concerns also fuel the shift. Some companies worry that WordPress’s open-source nature makes it vulnerable to attacks. Sure, outdated plugins and weak passwords can cause issues, but let’s be honest—hacked WordPress sites usually happen due to poor management, not because WordPress itself is inherently insecure. WordPress development by Web Design Columbia follows best security practices, using tools like Cloudflare, proper server configurations, and top-tier firewalls to keep threats at bay.

What About Performance? Is WordPress Slower?

Some say WordPress is sluggish, but that’s like blaming a car for running slow when the driver fills it with cheap gas. Poorly coded themes, bloated plugins, and bad hosting choices can slow down any site—WordPress or not.

In Columbia, South Carolina, Web Design Columbia optimizes WordPress websites to perform like finely tuned sports cars. They tweak PHP settings, use Redis caching, and configure servers for maximum efficiency. A well-optimized WordPress site loads in under two seconds—faster than most custom-built platforms big corporations spend millions on.

The Shopify vs. WordPress E-Commerce Battle

While big brands are questioning WordPress, Shopify sits back with a smirk. The platform has grown into a $180 billion empire, making it easy for businesses to sell online. However, with Shopify’s increasing fees and limited customization, many companies realize that WordPress’s WooCommerce remains a more flexible and cost-effective solution.

Here’s a fact that many business owners in Columbia, South Carolina, don’t know: you don’t own your Shopify store. Shopify hosts it, controls the backend, and can even shut it down if you violate its terms. Meanwhile, WordPress development by Web Design Columbia ensures that business owners fully own their websites. You’re not at the mercy of a SaaS company’s policies—you control your store, data, and future.

Amazon once considered launching a Shopify alternative, but it backed out. Why? Because Shopify’s simple model doesn’t offer the flexibility and control that large businesses need. WordPress does.

Is WordPress Harder to Use Than Newer Platforms?

There’s a growing narrative that platforms like Webflow and Squarespace make WordPress irrelevant because they offer visual site-building without coding. It’s true—those platforms are fantastic for quick sites. But here’s the problem: they lock users into proprietary systems, and their SEO tools are nowhere near what WordPress development by Web Design Columbia can achieve.

Google’s Core Web Vitals update in 2021 made page speed a major ranking factor. Many Webflow users started noticing SEO performance drops because of unoptimized JavaScript. Meanwhile, WordPress users could fine-tune their sites with advanced caching, lightweight themes, and image compression plugins like ShortPixel.

Even NASA uses WordPress for some of its content. If it’s good enough for rocket scientists, it’s probably good enough for your business.

A Word About Cost: Is WordPress Really Cheaper?

One of the biggest reasons WordPress is still king for small and mid-sized businesses in Columbia, South Carolina, is cost. Custom-built solutions can easily run into six-figure territory. Even platforms like Adobe Experience Manager (AEM) cost a minimum of $250,000 per year for licensing alone.

Meanwhile, WordPress development by Web Design Columbia offers businesses a high-performance website for a fraction of that. The platform itself is free, and with the right team managing it, you can get enterprise-level performance without the enterprise price tag.

Where WordPress Can Struggle (And How to Fix It)

Let’s not pretend WordPress is flawless. It has some pain points, notably plugin bloat and maintenance requirements. A poorly managed WordPress site with dozens of unnecessary plugins can become a nightmare. This is why Web Design Columbia audits and optimizes every site, ensuring that only necessary and well-coded plugins are used.

Another downside is the occasional update drama. Every major WordPress update brings excitement but also risks. In 2022, the WordPress 6.0 update broke thousands of sites due to conflicts with older themes. However, a proper staging environment prevents disasters, something Web Design Columbia sets up for every serious business.

So, Should Small Businesses in Columbia Stick with WordPress?

A custom-built CMS might be worth considering if you’re running a global news platform pushing millions of page views per day. However, WordPress development by Web Design Columbia remains the best choice for 90% of Columbia, South Carolina businesses. It’s flexible, cost-effective, and scales beautifully when managed correctly.

For those still skeptical, here’s something to consider: Tesla, Sony, Microsoft, and even the White House run their sites on WordPress. If the government’s IT department trusts it, you probably can too.

What’s Next for WordPress? The Future of the Most Popular CMS

Now that we’ve settled why WordPress development by Web Design Columbia is still a smart choice let’s talk about what’s coming next. Let’s be honest: technology never stands still, and WordPress is no exception. The platform that started as a simple blogging tool in 2003 is evolving into a full-fledged digital powerhouse, which every business in Columbia, South Carolina, should pay attention to.

WordPress 7.0: What We Know So Far

WordPress 6.0 was a game-changer, but WordPress 7.0 is expected to be even bigger. While official details are still emerging, here’s what we’re already seeing in early releases:

First, full-site editing (FSE) is finally maturing. What started as a somewhat confusing feature is now becoming a true competitor to visual site builders like Elementor. The goal is simple—eliminate the need for third-party builders.

That means businesses working with Web Design Columbia can get beautifully designed, lightweight websites without the extra bulk of heavy page builder plugins. In technical terms, removing Elementor alone can reduce a site’s load time by up to 30%, directly improving SEO and user experience.

Another big shift? AI-driven content creation. WordPress is integrating more AI-powered tools for automatic content generation, SEO optimization, and even customer support chatbots. This means businesses can streamline operations while still keeping things personal.

AI and WordPress: The New Era of Smart Websites

Speaking of AI, let’s talk about how it’s completely transforming WordPress. A few years ago, artificial intelligence in website development felt futuristic. Now, it’s happening faster than most people expected.

AI-powered plugins like Rank Math SEO Pro use machine learning to optimize real-time content. Instead of guessing what keywords might work, businesses in Columbia, South Carolina, can now get AI-driven insights directly in their WordPress dashboard.

Customer engagement is also evolving. AI chatbots like Tidio and WP-Chatbot for Messenger can automate responses, qualify leads, and even schedule meetings—all within a WordPress website. For businesses that rely on quick customer interactions, this means faster response times and better customer satisfaction.

Even web design itself is getting an AI boost. Services like DALL-E and Adobe Firefly are making it possible to generate custom graphics in seconds. So, instead of sifting through stock photos or paying high-end designers for simple assets, businesses can instantly use AI to create unique visuals.

Of course, AI isn’t perfect. Automated content still lacks human nuance, and over-reliance on AI for SEO can backfire if Google updates its algorithm. That’s why WordPress development by Web Design Columbia always balances AI efficiency with human expertise—ensuring businesses get the best of both worlds.

E-Commerce on WordPress: Still Worth It?

While we’ve already touched on Shopify vs. WooCommerce, let’s dive deeper. E-commerce in WordPress is evolving rapidly, with new tools and strategies that make WooCommerce more powerful than ever.

One trend that’s gaining traction? Headless WooCommerce. Instead of relying on WordPress’s traditional front-end, businesses can now use React.js or Vue.js for a faster, more dynamic experience while keeping WordPress as the backend. This approach combines the best of both worlds—WordPress’s flexibility with modern web app performance.

Payment processing is also changing. WooCommerce now offers seamless integration with Buy Now, Pay Later (BNPL) services like Klarna and Afterpay. Considering that BNPL transactions grew 85% globally in the past two years, Columbia, South Carolina businesses should consider this feature to boost conversion rates.

However, WooCommerce isn’t perfect. Some businesses complain about scalability issues, especially for stores handling thousands of products. That’s where proper hosting, caching, and database optimization become critical. With WordPress development by Web Design Columbia, businesses get a WooCommerce store and a fast, scalable, and profitable online shop.

WordPress vs. Webflow: The Battle Continues

As WordPress continues to dominate, newer competitors like Webflow are trying to carve out a niche. Webflow, with its sleek, no-code approach, is gaining popularity, but is it really a WordPress killer?

The short answer? Not quite.

Webflow’s biggest strength is its clean, code-free design experience. However, it has significant downsides—most notably, limited SEO flexibility, lack of true e-commerce support, and high monthly costs.

Businesses that choose Webflow often return to WordPress once they realize the platform’s limitations. For companies that need complete ownership, advanced customization, and long-term scalability, WordPress development by Web Design Columbia remains the smarter choice.

Columbia, South Carolina’s Growing Tech Scene and WordPress’s Role

WordPress continues to thrive in Columbia, South Carolina, because of the region’s growing digital economy. More startups, small businesses, and entrepreneurs are launching online ventures—and most of them need a powerful and affordable website.

Columbia’s business owners are savvy. They know a custom-built website costing $50,000+ isn’t always necessary when a properly configured WordPress site can achieve the same results. That’s why local businesses trust Web Design Columbia for their WordPress development needs.

Final Verdict: Should You Still Bet on WordPress?

Big brands have different needs than small and mid-sized businesses. A company like Nike or Tesla can afford to build a fully custom platform—but that doesn’t mean it’s the right choice for everyone.

WordPress remains the best solution for most Columbia, South Carolina businesses. It’s cost-effective, flexible, scalable, and backed by a global community of developers.

Sure, WordPress has its downsides. But with the right expertise, proper optimization, and strategic development, businesses can avoid the common pitfalls and get an incredible website.

If you’re serious about WordPress development by Web Design Columbia, now is the time to take action. Whether building a new site, optimizing an existing one, or launching an e-commerce store, the team at Web Design Columbia ensures that businesses get the best WordPress experience possible.

Learn more about WordPress development by Web Design Columbia and see why Columbia businesses are still betting on the most powerful CMS in the world.

Leave a Comment