Packaging in the Age of TikTok: What Actually Goes Viral
TikTok is a beast of its own, a platform where trends emerge overnight, influencers become household names, and anything—even packaging—can go viral. Small businesses and entrepreneurs are eager to tap into this phenomenon, but what makes packaging go viral on TikTok? Is it the product inside, or is it the unboxing experience, the aesthetics, the … Read more